Manager of Digital Marketing NextGear Capital

Company Name:
Reporting to the Director of Integrated Marketing, the Manager of Digital Marketing willbe responsible for executing the digital marketing strategy to reach NextGear Capital's existing dealer customers, as well as penetrating new markets and geographies, and for the day-to-day execution of the company's digital initiatives.
This role will work closely with NextGear's business leaders to understand NextGear's specific marketing goals and objectives, focusing on partnering with business teams to educate, guide, set and deploy strategies and tactics to drive growth and acceptance of our Digital Marketing presence. As manager of digital marketing, this role will structure and lead digital marketing activities, including management of the NextGear web and social media presence, online demand generation and content marketing strategies. Additionally, this role will manage the company's digital marketing presence to maximize sales and profitability, while supporting the diverse needs of NextGear's brand initiatives. This role will ensure that all digital projects and initiatives are accurate, relevant and reflective, for conversion and revenue maximization.
Responsibilities may include recommending digital marketing strategies and philosophies, partnering with senior management and working to develop and adjust business plans.
Essential Duties and Responsibilities:
Supports the Director of Integrated Marketing in planning and strategy development of for all NextGear Capital digital services
Manages digital marketing resources, including agencies and contractors, and maintaining project calendars to facilitate prioritization and resource allocations
Provides leadership and direction to digital team resources with regard to digital strategy, emerging platforms, training, and project prioritization, identifies goals, KPI's, timelines and strategic alignment with campaigns and initiatives, in addition to general team initiatives
Establishes and monitors metrics to track performance, establishes cadence for review, assesses and reports on external trends and competitors and recommends strategies to improve and optimize; suggests revisions to the strategy and budget based on analysis and ensures corrective actions are implemented and tracked, as necessary
Tracks trends and metrics, recommending adjustments where appropriate
Maintains digital marketing budgets
Using strong analytical skills; perform day-to-day management of Internet Search Engine Marketing (SEM); Lead Generation
Optimization of integrated marketing campaigns for search engines and social networks
Monitor revenue / spend to ensure reporting accuracy in all internal systems
Keyword, industry and competitive research
Research and report on industry trends in online marketing
Perform other duties related to online marketing and analysis of marketing results and effectiveness
Education and Experience:
Bachelor's degree in business, communication, marketing or a related field is required; an advanced degree is preferred
Minimum 3-5 years' experience in a marketing management role
Experience using self-serve internet advertising platforms, such as Google Adwords, Facebook Ads, etc.
Strong knowledge of Search Engine Optimization techniques as they relate to keyword ranking
Understanding of landing page optimization best practices which drive conversion metrics
A creative, fast learner with the ability to adapt to new situations and environments
An organized self-starter who can work independently, execute quickly, move to the next task and follow through while managing a team of junior campaign managers
Detailed understanding of SEO, SEM, social media, search rankings, mobile and Web analytics
High degree of knowledge around the principles of integrated digital marketing
Self-motivated with high level of urgency and initiative around execution
Ability to drive and manage multiple projects working with cross-functional teams
Proven strategic thinking, problem-solving and verbal/written communication skills
Expertise in project management; ability to oversee multiple concurrent objectives, projects or activities, making effective judgments as to prioritization and time allocation
Excellent understanding of consumer brand advertising strategies, especially in the digital space
Superior verbal/written communication skills; ability to interact with senior leaders on a regular basis
A diverse mix of client-side and agency experience is preferred
Experience in/good understanding of online Lead Generation
Ability to work in fast-paced environment where continuous innovation and change is expected
Specific Technology Skills:
Working knowledge of the web analytics methods and tools, including Google Analytics, Radian6 and others, marketing automation platforms, such as Marketo or Eloqua, and call tracking/recording systems
Basic understanding of SQL and reporting methods
Proficiency with Microsoft Excel for managing data and performing quantitative analysis
Excellent judgment and creative problem solving skills
Energetic, flexible, collaborative and proactive
Excellent verbal, written and presentation communication skills
Passion for NextGear's Mission
Physical Demands:
Ability to work in a fast paced environment
Ability to stand and sit for periods of time
Ability to operate office equipment, computers, faxes, copiers and phones
Position requires good speaking and listening skills
Position requires the ability to perform focused work with close attention to detail
Valid driver's license and ability to travel if needed
Work Environment
Position located in Carmel, IN
Office / Field visits to
Auctions / Distributors
Key industry association partners
Various businesses
Closing Statement
Our company values the health and financial well-being of its employees and provides a variety of health care programs, which includes medical, dental, vision, employee and dependent life insurance, long-term disability and Flexible Spending Accounts (FSA) for health care and dependent care expenses. The Company believes financial security in retirement is important and offers a 401(k) Savings Plus Plan as well as company-funded Pension Plan.
About NextGear Capital:
NextGear Capital is an independent floor plan company built on the solid foundations of customer focus, technology and service. Owned by Manheim, the largest and best automotive remarketing company in the world, we blend the best business processes, technology, talent, and products. We are adding value each stage of the vehicle remarketing cycle.
NextGear Capital offers its customers flexible lines of credit for their inventory purchases, including Retail, Wholesale, Salvage or Specialty (Rental, Heavy Truck, RV and Receivables Financing). NextGear Capital sets a new standard for buying and selling vehicles, with versatile lines of credit that work seamlessly at over 1,000 auction sites.
Company Description:
Manheim was established in 1945 as a wholesale vehicle auction operation.
With 20,000 employees in 107 operating locations around the globe, Manheim is the world's leading provider of vehicle remarketing services. In 2012, Manheim handled nearly 8 million used vehicles, facilitating transactions representing more than $50 billion in value.
A subsidiary of Atlanta-based Cox Enterprises, Manheim is transforming the wholesale vehicle buying and selling experience through investments in technology and innovative products and services.
Manheim has set the industry standard for buying and selling used vehicles at live auctions and online. Manheim brings together qualified sellers and volume buyers of used vehicles that include automotive dealerships, banks, car rental agencies, car manufacturers and government agencies. Manheim offers its customers a reliable and secure market in which to purchase a variety of vehicles and services that no other remarketing provider can match.

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